Luxury hotel group Aman appoints tennis great Novak Djokovic as its first global wellness advisor

Tennis legend Novak Djokovic is ultra-luxury hotel group Aman’s first global wellness advisor.

The 24-time Grand Slam titleholder brings his passion for health to a series of pioneering wellness programs Aman has dubbed Longevity Pathways for their focus on mindfulness, restoration and integration.

Aman’s collection of 36 one-of-a-kind global sanctuaries holds cult status among the rich and famous, who escape to the discreet retreats from Utah to Turks and Caicos for a dose of conscious serenity.

In settings that seamlessly blend into the natural environment around them — many of the hotels are within UNESCO-protected sites — no expense is spared in the ultimate pursuit of rest and relaxation.

Longevity Pathways adds to the high-end holistic care, and Djokovic has overseen the development of the first of its wellness plans, the Detoxification Programme. It has been rolled out at seven of the brand’s most exclusive resorts, including Tokyo, New York and Phuket.

It is said to offer a “guided reset for body, mind and spirit”, and is based on therapies the athlete has personally used during his record-breaking stint as the world’s No.1 tennis player.

But peace-seekers may need to visit all Aman properties to gain the full experience, as Djokovic’s three-day detox varies depending on location.

At Amangiri in Canyon Point, Utah, which is one of the world’s most expensive hotels, guests can enjoy sunrise yoga overlooking the desert mesas, while Amanbagh in Rajasthan, India draws on ancient Ayurvedic healing with a form of traditional massage called pinda sweda.

Djokovic said Aman’s dedication to vitality, not just on a physical level but also mental and spiritual, was inspiring to him.

“The vision and the mission that the brand has, and I have, is very much aligned,” he says.

“We have a common language.”

Djokovic will host an intimate in-person retreat at one of Aman’s flagship properties later this year, with details to be announced.

Although the boutique price tag of a stay with Aman may make it out of the realm of possibility for many, it’s interesting to note the group’s activities in supporting the communities it operates within.

Protecting the surrounding environment, preserving local heritage and culture, and practising social responsibility are key pillars of Aman’s ethos, as guided by the Global Sustainable Tourism Council.

Examples of this are bolstering nearby school programs and orphanages, working with Indigenous artisans, sourcing produce from local farmers, providing opportunities for female-led businesses, and providing health care for employees.

Aman’s green initiatives are underpinned by the United Nations Sustainable Development Goals and include focusing on clean energy consumption and replenishing native ecosystems.