Aussies chased adventure tourism experiences in autumn: Big Red Group report

Aussies were on the hunt for adrenaline in autumn, with a surge of thrill-seekers booking in for nail-biting encounters this year.

Big Red Group, Australia and New Zealand’s largest experience network, uncovered a strong trend towards adventure tourism based on data from its Seasonal Experiences Index: Autumn 2025 report.

Of the 200,000 experiences booked across the group’s platforms RedBalloon, Adrenaline and Experience Oz between March 1 to May 31, more than 18 per cent fell under the adventure category.

Demand reached fever pitch for helicopter flights, with a 92.9 per cent boost in comparison to the same period last year, while zip lining and bungee jumping spiked 71.4 per cent.

These numbers echo the broader industry trend for pulse-racing activities from both local and international tourists, with the adventure market touted to increase from $53.3 billion in 2025 to a projected $174 billion by 2032.

Though WA was down 8 per cent on overall experiences booked in autumn 2025, Manjimup emerged as a destination frontrunner with an upswing of more than 64 per cent.

Some of the top activities in the State include hot air ballooning in the Avon Valley, a V8 driving experience, an aerobatics flight and the chance to be co-pilot of a R22 helicopter.

Big Red Group chief executive David Anderson says the report shows the evolution of the tourism industry, with impactful and exhilarating encounters at the fore.

“Consumers are showing us that they are seeking experiences that are unforgettable, leading to the prioritisation of high-value activities that enrich or excite.,” Anderson says.

“They want ‘quality over quantity’ - and they’re willing to spend for it, so long as it feels memorable.”