Broome launches tongue-in-cheek tourism campaign with Australian actor Shane Jacobson

A tongue-in-cheek tourism campaign showcasing Broome and the Dampier Peninsula in Australia’s North West and featuring popular Australian actor Shane Jacobson has launched. The five-episode video series features Jacobson’s trademark humour set among breathtaking locations including the Horizontal Waterfalls, Cape Leveque, Waterfall Reef and Shell Island at Cygnet Bay, and Cable Beach, and includes guest appearances by traditional owners and tour operators. Produced by North West Tourism, it comes after last year’s successful “Broome Time” campaign, which was viewed more than three million times. The premise behind the new videos is that Jacobson is back for more “Broome Time” until his shoes are washed out to sea by the incoming tide on Cable Beach. He embarks on a journey of discovery through Broome and the Dampier Peninsula in search of his lost shoes. The digital campaign launched on Monday with episode one, and the following four episodes will be released on social media and online across the next two weeks. Jacobson said he was excited to have the opportunity to work in Broome again and to explore the Dampier Peninsula as part of the campaign. “The only people who ask ‘why do people keep coming back to Broome?’ are people who haven’t been to Broome yet,” he said. “The one thing I’ve discovered about the Dampier Peninsula is that you discover 10 new amazing things every time you go that you didn’t know were there the last time you went.” Australia’s North West Tourism chief executive Natasha Mahar said the campaign was targeting Perth and east coast audiences at a time when Australians were being encouraged to holiday domestically as part of Tourism Australia’s #HolidayHereThisYear campaign in the wake of the bushfire crisis. “Our aim was to create an entertaining, authentic and inspiring campaign that will get people talking, and Shane Jacobson’s a popular, down-to-earth celebrity figure in Australia so we’re excited to work with him for the second time,” Ms Mahar said. “The campaign is actually based on real-life events - after filming wrapped on the first campaign in 2018, Shane really did lose his shoes and there was an actual ‘Great Shoe Search’ in and around Broome to find them” The video campaign can be viewed at https://www.australiasnorthwest.com/