Red-carpet welcome for tourists
The next batch of Singaporean passengers travelling directly to Broome will touch down in a matter of weeks, and tour operators, business owners and the public are ready to roll out the red carpet.
A second set of return trial flights between Broome and Singapore was announced in January, after the success of the inaugural trial service last year.
And with the first flight arriving in three weeks, Broome’s business and tourism sectors have been preparing special offers and innovative measures.
The Broome Visitor Centre is set to publish the latest edition of its Broome Visitors Magazine to showcase the town as a destination of choice for the Asian market.
BVC manager Mel Virgo said contributors had tailored content specifically for Singaporean readers, and members were evaluating current offers to make them more appealing to the incoming visitors.
The centre has also teamed up with Broome Chamber of Commerce and Industry to launch the Broome Food and Heritage Trail in time for the international arrivals, which contains a map and detailed descriptions of food and areas of significance in town.
BCCI chief executive Elaine Jolliffe said food tourism was very appealing to Singaporeans, who would be treated to “an insight into Broome’s multicultural cuisine, as well as an historical flare of the town’s colourful history.”
Australia’s North West Tourism chief executive Natasha Mahar said local operators had gone above and beyond to ensure the long-term success of the service.
“I encourage everyone to welcome the visitors with open arms, offer them a compelling reason to visit your attraction, walk into your shop or take your tour,” she said.
“Customer service is critical here, and this market has high expectations, so let’s not only manage them but exceed them.”
Broome International Airport retail outlet Akitsu will be transformed into an Australian Border Force processing spacein preparation for the flight. BIA chief executive Paul MSweeney said the trial was a chance to build on the success of last year’s service.
The flights will run on June 13, 17, 20 and 24, leaving Singapore’s Changi Airport at 11am and arriving in Broome at 3.15pm on each of the dates.
The service coincides with two Broome Turf Club race rounds and three Staircase to the Moon spectacles.
Onward connectivity has been confirmed for the European cities of London, Manchester, Munich, Frankfurt and Dusseldorf.
BIA has again partnered with the Shire of Broome, Tourism WA, ANWT, and SilkAir for the service.
Tickets for the flights are still available at any travel agent, either in person or online.
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