Innovative taxi app launches in Broome

Headshot of Jakeb Waddell
Jakeb WaddellBroome Advertiser
The app is available on iPhone and Android devices.
Camera IconThe app is available on iPhone and Android devices. Credit: Getty

Broome residents can now order a cab with a tap of their fingertips in a trail-blazing move to slash waiting times and improve driver safety.

Local company Broome Transit added the Oiii mobile phone application to its taxi service recently, allowing users to book a vehicle online and pay automatically with a registered credit card.

Similar to popular ride share app Uber, the regulated program tracks the nearest Broome Transit taxi on a displayed map and provides information about the driver once booked. Users enter their current and desired locations into the app, where they can customise preferred drivers and view the selected vehicle’s status.

Broome Transit manager Shayne Murray said the decision was a response to the deregulation of the WA taxi industry —a move he said had caused the state of the town’s industry to “rapidly decline”.

The State Government enforced new laws in July, moving all taxi operators under the single Passenger Transport Vehicle model, effectively opening the door for all vehicles to work in any area of WA at any time.

A buyback scheme for now-invalid taxi plates was offered to metropolitan drivers, but only a $10,000 transition support package was granted to regional operators. Mr Murray said the Oiii app would improve services in Broome and ensure each customer could order a ride.

“It has gotten to the point where people will order four taxis from different companies and get in the first one that arrives because they are worried the first they called will not even arrive,” he said.

“This has made Broome the first town in Australia to have a dispatched taxi service combined with a mobile app.”

“People have to register with correct information to use the app, which also has online security cameras.”

Broome Chamber of Commerce and Industry chief executive Elaine Jolliffe said it was a fantastic example of a local business adapting to changes.

“Bringing this innovative model to Broome allows for better working conditions for those in the industry and an improved service for customers,” she said.

The app is available on the Apple and Google Play stores.

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