East coast visitor push gets funny
An Australian comedy legend is encouraging potential east coast visitors to “slip into Broome time” in a hilarious new digital campaign.
Australia’s North West Tourism launched a four-minute advertisement recently, which features Shane Jacobson interacting with well-known locals in a number of tourist hotspots.
The television presenter and film star, known for his film role in Kenny and TV show Little Big Shots, can be seen venturing through the Kimberley town in the video, stopping off at attractions including Cable Beach, Gantheaume Point, Roebuck Bay, Matsos Brewery, Sun Pictures and Pearl Luggers.
Yawuru elder Jimmy Edgar and indigenous tour operator Bart Pigram are among those who also feature in the adver-tisement, which will be seen across several social media platforms.
Primarily aimed at the Melbourne, Sydney and Brisbane market, the video will link viewers to the ANWT website, where they can read more about what the Kimberley town has to offer, from wildlife and natural wonders, to tours and resorts.
The Slip Into Broome Time campaign began earlier this month, with the advertisement being shared to a database of more than 72,000 people.
ANWT chief executive Natasha Mahar said she hoped the campaign would be a success.
“Shane’s antics will give everyone a giggle, and by producing shareable content backed up by digital advertising, we are anticipating the campaign will get good traction and create awareness of Broome,” she said.
“Some people will be surprised that Broome has more to offer than imagined.”
Ms Mahar said Jacobson was the tourist body’s first choice for the campaign.
“It was important to cast someone recognisable, relatable, funny and authentic and he jumped at the chance to return to Broome, having visited previously,” she said.
Jacobson said Broome was like “heaven on earth”.
“I think everyone in life is looking for the perfect place to unwind — stop looking, I found it,” he said.
Tourism Minister Paul Papalia applauded ANWT for creating humorous and compelling cont-ent to draw interstate visitors.
“The promotion will build on the momentum of our recent initiatives to continue to promote WA as a desirable, quality holiday destination to an east coast audience,” he said.
“There is so much on offer for tourists to discover in Broome and the extraordinary Kimberley region, which is primed for a spectacular 2019 tourism season.
“Tourism WA is further supporting the promotio n of Broome in east coast markets via partnerships with Qantas, Virgin, Expedia, Helloworld, Flight Centre and other key distribution partners.”
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