Thousands flock to Broome for much needed busy school holiday break

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Jannah Lott and her sons Sonny, 6, and Jesse, 3 on Cable Beach.
Camera IconJannah Lott and her sons Sonny, 6, and Jesse, 3 on Cable Beach. Credit: Picture: Jakeb Waddell

There has been no place better to be than sunny Broome this school holidays.

The tourist town has been hit with a surge of travellers from Perth and regional WA since the final Term 2 school siren sounded on July 10, with hotels at capacity, caravan parks nearly full and beaches packed out with hundreds of keen visitors.

Jannah Lott and her sons Sonny, 6, and Jesse, 3, pictured, were among the enormous crowd soaking up the perfect day at Cable Beach on Friday, with the tourism hotspot an accurate reflection of the hustling and bustling North West town.

A two-month ban on entry to the region because of COVID-19 was lifted on June 5, but uptake into the Kimberly had been slow until the start of the school holiday period.

Broome Visitor Centre manager Mel Virgo said the past weeks had brought much- needed cash for tourism operators and she hoped it would continue. “It has been a rough few months for the town and I think it has brought back a little bit of optimism,” she said. Broome Chamber of Commerce and Industry chief executive Elaine Jolliffe said businesses were optimistic the influx of travellers would continue well past the school break and beyond the normal May to October peak season.

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