Hundreds of activewear fashion fans have camped overnight outside a major Perth shopping centre to make sure they were the first to shop at a new flagship store opening on Saturday.
Videos online show crowds of teenagers and young women rugged up in blankets and sleeping bags on a parking lot Karrinyup Centre as they await the return of Velocity Activewear to Karrinyup shopping centre.
WATCH FOOTAGE OF THE QUEUE IN THE VIDEO PLAYER ABOVE
The lifestyle and activewear brand has garnered a huge following online since it was started in 2021 by Perth owner Milly Turley.
The female-focused gym apparel label operates seven stores across Australia, with its two other Perth outlets located in Butler and Cannington.
In July, fans were left heartbroken when the owner revealed the brand’s inaugural Karrinyup store would be closing in October.
“It’s a bit of a bitter sweet moment because this store is where literally everything started for Velocity in the retail world and I did not think that I would move on to open six more retail stores,” Ms Turley said at the time.
“But unfortunately she has served her purpose, she’s been amazing for two years and we are onto bigger and better things.”
Fortunately for Velocity lovers the brand has returned to Karrinyup just weeks after closing, opening a brand new flagship store that’s being touted as the brand’s largest and most premium location to date.
Ahead of the store’s highly anticipated return the team behind the reopening, shared a video to the brand’s Instagram page on Friday, revealing there would be free giveaways for a limited amount of customers first in line.
“We’re so excited to welcome you to our new Karrinyup flagship store, back where it all began!” the video began.
“To be eligible for a goodie bag, simply make a purchase of $50 or more on our opening day. Your goodie bag will be handed to you as you exit the store after making your purchase.
“We’ll have approximately 250 goodie bags for the girls and 50 goodie bags for the guys – we can’t wait to see you all!”
With people queuing up since 7pm last night to ensure they were the first through the doors at 9am on Saturday, Velocity fans shared their excitement online.
“Perth girlies locked in for Velocity,” one fan wrote in a video showing groups of campers inside Karrinyup’s parking lot.
“So excited for our goodie bags and matcha,” another said settling into her sleeping bag in the car park on Friday night.
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