Buying a home is one of life’s biggest decisions, particularly for those purchasing off-the-plan.

In a rapidly evolving property market, today’s apartment buyers are looking beyond the home itself, placing greater value on transparency, confidence and trust in the developer behind their future home.

Edge Visionary Living delivers this through an integrated approach that brings development, design and construction together through one seamlessly connected group.

Specialising in luxurious design-led developments across Perth’s most sought-after coastal and riverside locations, Edge has spent more than a decade refining its approach.

The team of visionaries is behind some of Perth’s most recognisable developments, including the recently completed Claytons Mindarie Beachfront and Broadway on the Bay in Crawley.

Its portfolio also includes the luxurious Rivière Residences in Applecross, and the ultra-exclusive developments Lumiere South Perth and Harper on Swan, also in South Perth.

While many developers rely on independent architects and builders to oversee various stages of a development, Edge works alongside Hillam Architects and Edge Construction to manage every phase of a project’s lifecycle.

This integrated model allows for continuity throughout the entire project – from site acquisition and design through to construction, sales and delivery.

For buyers, the result is a simpler and more personalised journey, providing consistent communication and confidence that the original vision is being maintained throughout the development process.

Edge Managing Director Gavin Hawkins said the end buyer was at the centre of every decision from the moment a site was acquired.

“The benefit of our end-to-end model is that we are all aligned in the same goal from the outset, with each team playing an integral part in realising the vision for the development,” he said.

A vision guided by experience

Established in 2013, Edge was created to enhance the lives of buyers through expertly crafted developments.

Potential sites are carefully considered prior to acquisition, prioritising premium waterfront or coastal locations within amenity-rich areas offering lifestyle appeal.

From there, a vision for the project is formed, shaping every decision which follows.

As part of the integrated model, the development, design and construction teams collaborate from the beginning, facilitating a seamless flow of information and making the development process more efficient.

Central to this approach is Hillam Architects – a respected architecture firm that works alongside Edge to translate the vision into an architectural design.

Striking a balance between functionality and aesthetics is key at this stage in the process, with the team at Hillam Architects focused on designing developments which reflect how the end buyer will use and live in them.

“The integration between the development and architectural teams means our projects are not designed in isolation,” Mr Hawkins said.

“Working as one means we’re able to create an end product that responds to the location, meets the expectations of our buyers and remains true to the vision we established from the beginning.”

Bringing construction in-house

As the construction arm of Edge, Edge Construction is then responsible for bringing the vision to life onsite.

Created in mid-2023 as a response to the builder shortages impacting Perth’s construction industry, Edge Construction allows the developer to maintain greater control over the construction phase.

Rather than handing over the development over to an external builder, this closely connected approach means logistics can be streamlined and any challenges can be resolved quickly.

“With our early decisions now informed by construction expertise in-house, we’re in a better position to balance creativity with practicality and ensure our developments are achievable in the current market,” Mr Hawkins said.

“This means improved efficiency and quality control during construction and, ultimately, a smoother outcome for our buyers.”

The benefits of this model are already being realised at The Dunes Beachfront Residences, where the appointment of Edge Construction has been pivotal in advancing the project into the next phase.

Occupying a rare beachfront position in Scarborough, the development has now progressed out of the ground following the successful completion of piling and the recent installation of the tower crane.

A landmark beachfront project like The Dunes Beachfront Residences can come with its own set of complexities, and the introduction of this integrated model has removed many of the barriers that exist between separate teams.

Adaptability has become an increasingly valuable attribute for developers, particularly as the property and construction sectors continue to evolve rapidly.

For integrated developers like Edge, the ability to maintain strong oversight and get ahead of challenges is a unique advantage.

A better experience for buyers

The benefits of an integrated development model extend well beyond design and construction.

With an in-house sales team and a dedicated client services manager, Edge manages the customer journey from end to end.

Buyers are granted peace of mind in communicating with a consistent point of contact, receiving regular updates directly from the developer.

Mr Hawkins said Edge was committed to not only delivering exceptional homes but also an exceptional purchasing experience from start to finish.

“With buying off-the-plan especially, clear communication and transparency are very important,” he said.

“Our buyers want to feel confident that they will be supported and kept informed at every stage of the development.”

Mr Hawkins said Edge’s integrated model was key to fostering that trust.

“When the same team is responsible for designing, building and delivering their home, there is a level of accountability and care which would be difficult to achieve without an integrated model,” he said.

Discover luxury apartment living with Edge Visionary Living – a passionate and specialised residential developer and builder.